Digital Marketing

A digital marketing agency makes your business visible where customers search and spend time: in front of people searching on Google, in the feeds of people browsing Instagram and Facebook, and now next to the answers of AI assistants. The real job is not running ads; it is measuring which channel brings customers and moving the budget there.

We manage channels under a single plan. Google Ads captures demand: it reaches people already searching for you. Meta ads create demand: they reach people who need you but have not searched yet. AI advertising is a new channel; it is not open in Türkiye yet, but preparation can start today. On the organic side, SEO and conversion-focused pages from Web Design are part of the same plan.

Google Ads captures the moment closest to purchase: someone searching for 'boiler service' or 'moving prices' is looking for a service right now. That is why success on Google is not measured by clicks but by how little money goes to irrelevant searches.

In our own account's three-month search terms report, 5,294 TL of the 14,624 TL spent on clicks, 36 percent, came from irrelevant searches: people looking for another company, job seekers and people from cities we do not serve. In every account we manage, we set up shared negative keyword lists on day one and choose keyword types accordingly.

• Search campaigns: keywords describing the job, exact and phrase match
• Performance Max: for businesses with a product or service catalog
• Location targeting: province, district or a radius around the business
• Conversion tracking: forms, calls and WhatsApp measured separately
• Weekly search term cleanup and a monthly review meeting

Meta ads run on Instagram, Facebook and Messenger from one account, and an ad can open a WhatsApp chat directly. Unlike Google, they do not wait for people to search: they reach people who need you based on interests, location and behavior. That is why on Meta the visual and the first three seconds carry the ad; creative is half the campaign, as much as the audience settings.

The 'Boost' button on Instagram looks like the fastest route, but its targeting and measurement options are limited. In Meta Ads Manager, the campaign objective, audience, placement and budget are set separately and you can measure which ad brings requests. For most businesses that want to advertise on Instagram, the real difference is being able to see whether the money turns into sales.

• Click-to-WhatsApp ads: for businesses that take appointments and price questions
• Lead forms: users leave their details without leaving the app
• Retargeting: reaching people who visited your site but did not convert
• AI-assisted campaign types such as Advantage+: for accounts with enough conversion data
• Server-side measurement with Meta Pixel and the Conversions API

AI assistants are opening a new advertising space, but platform policies differ widely and change month to month. The verified status as of September 2026 is below.

On September 17, 2026 we opened a ChatGPT ads account with our company registered in Türkiye and were able to set up a campaign targeting Türkiye; official country lists do not show this yet. We offer campaign setup and management consultancy: daily budget planning, the text customization decision, location and platform settings, measurement and landing pages. Independently of ads, having your brand mentioned in assistants' answers, organic AI visibility, is work that can be done today.

Not every business needs every channel. YouTube fits products that must be shown and have long decision times; LinkedIn fits B2B work where the buyer is a company or a specific job title; TikTok fits young audiences and products that can be explained in short videos. We add these channels after measurement is in place on Google and Meta, and only if they are really needed.

• YouTube: video ads, managed from the Google Ads account with the same conversion tracking
• LinkedIn: company, industry and job title targeting; expensive clicks, valuable for B2B
• TikTok: short video and young audiences; creative production at the center of the plan

The customer's moment of decision, not the budget, determines the channel. The table below is the summary we use in the first meeting.

Clicks and impressions are not results. We measure requests separately in every channel: forms, phone calls and WhatsApp messages. On Google, Google Ads conversions and Google Analytics 4 are set up together; on Meta, the Pixel and the server-side Conversions API. This recovers much of the conversions lost to browser blocking.

1. 1Conversion definition: we decide together which action counts as a request
2. 2Tracking setup: Google Ads, GA4, Meta Pixel and the Conversions API
3. 3Dashboard: clicks, requests and cost per request visible live
4. 4Monthly report and decision meeting: what changes is recorded in writing

We have two packages. The Growth package is 20,000 TL + VAT per month with no setup fee and includes Google Ads management and a Professional-level website. The Ad Management package covers Google Ads and, when needed, Meta and YouTube campaigns; it is priced by quote based on budget, channels and scope, and the first step is a free analysis.

1. 1Free analysis: your existing account or your industry's search market
2. 2Channel decision: we start with the channel where demand is clearest
3. 3Tracking setup: no spend before measurement works
4. 4Campaign setup: negative lists and location targeting from day one
5. 5Weekly cleanup and a monthly review meeting