ChatGPT Ads Now Open in Turkey: Step-by-Step Advertising Guide (2026)

Advertising on ChatGPT means businesses running ads through OpenAI's ad platform that appear in ChatGPT conversations, labeled and placed below the answer. On September 17, 2026, we at PNZ Medya saw this in our own account: the panel is now in Turkish, it is called "Reklam Yöneticisi" (Ads Manager), and it carries a "Beta" label. We were able to open an account and create a campaign with our Turkey-registered company, PNZ GROUP BİLİŞİM LİMİTED ŞİRKETİ.

All the Turkey-specific information in this article comes from what we saw on our own screen that day; we have not yet found an OpenAI announcement published for Turkey. Below, we walk through how the panel works step by step, calculate an important detail in the budget setting, share 7 ready-to-use prompts for ad copy and list what you should check before taking a campaign live.

Are ChatGPT Ads Open in Turkey? What We Saw on September 17, 2026

Short answer: as a business registered in Turkey, we were able to open an ad account and create a campaign. Turkey was not on the 52-country market lists published on September 3, 2026 (Digital Applied). Here is what we saw in the panel on September 17, 2026:

• The interface is in Turkish: the panel is called "Reklam Yöneticisi" (Ads Manager) and carries a "Beta" label.
• The account was opened with a limited company registered in Turkey, and we could proceed to the campaign creation screens.
• The left menu shows three setup steps: Business details, Create your first campaign and Set up billing.
• Turkey can be selected as a target location.
• The budget currency is shown as USD (US dollars).

What Are ChatGPT Ads and How Do They Work?

A ChatGPT ad appears as a separate, labeled unit below the answer when there is a sponsored product or service relevant to the topic of the conversation. According to OpenAI's ad principles, ads run in a separate system and advertisers cannot rank or change ChatGPT's answer. In other words, a budget does not get your name mentioned in the answer; the ad always stays outside the answer.

Ads do not influence the answers ChatGPT gives you.

The key difference from search ads is how matching works. In Google Ads, the keyword list is the backbone of the account; in ChatGPT, the context of the conversation determines which conversations the ad appears in. OpenAI has stated that ads are not shown to users under 18 and do not appear next to sensitive topics such as politics, health and mental health.

Everything in the table except the last row comes from published sources; the last row comes from our own screen. We could not find an OpenAI announcement showing when Turkey was added to the official market list, so we are not giving a start date.

How to Advertise on ChatGPT: Step-by-Step Setup

Short answer: in Ads Manager, you first enter your business details, the panel prepares a first campaign draft from them, and then you edit the draft and set up billing. In our own account, the flow went in this order:

1. Business details: enter your company's information. We proceeded with our limited company registered in Turkey.
2. Automatic draft: a "Creating your campaign" ("Kampanyan oluşturuluyor") screen appears. The panel prepares the campaign, ad group and ad using your business details. If you prefer, you can click "Skip for now" ("Şimdilik atla").
3. Review your first campaign: the draft is edited in four sub-steps: Campaign, Ad group, Ad and Review.
4. Set up billing: the final setup step.
5. Campaign list and business verification: after setup, the campaign appears in the list as "Not live" ("Yayında değil"); you add creatives and start verification.

Campaign settings: objective, location and platform

On the campaign screen, you make the core decisions. According to the panel's own description, the objective determines how you bid in the auction and which ad formats you can use. According to the OpenAI help center, the objectives are Impressions (per 1,000 impressions), Clicks (per click) and Conversions; in our panel, the default was Clicks ("Tıklamalar").

The exclusion field is especially useful for local businesses. For example, if you only serve Turkey, setting the location to Turkey is enough; when you want to leave out a specific region, the exclusion field comes into play.

Ad settings: logo and text customization

The business logo is added either by providing an image URL or by uploading a file; the field's description reads "Select and optimize your ad text, image and enhancements". If you add it via URL, provide the direct address of the logo file (a link ending in .png or .jpg), not your site's homepage address.

The "Text customization" option ("Metin özelleştirme") on the same screens is on by default. According to the panel's description, AI automatically creates personalized and translated versions of your ad's headlines and descriptions, and these versions can be shown without review or approval.

After Setup: Campaign List and Business Verification

Once setup is complete, the campaign is listed on the Campaigns screen with the status "Not live", and an "Add creative" ("Kreatif materyal ekle") button appears in the actions column. The left menu has Overview, Campaigns, Tools, Billing and Settings; at the top there are Campaigns, Ad groups and Ads tabs.

A yellow warning at the top of the screen asks for business verification: according to the panel, ads may start running even if verification is not complete, but verification must be completed for delivery to continue without interruption. The "Start verification" ("Doğrulamayı başlat") button first asks "How do you advertise?"; the options are Business (Kurumsal) and Individual (Bireysel).

• Verification is carried out through Persona, OpenAI's vendor. OpenAI shares some account information with Persona for sanctions screening and ad policy compliance; Persona retains this information for up to 30 days.
• The Business option requires an EIN or TIN (tax identification number).
• The Individual option is available for those without a registered business or tax identification number and for those advertising under their own legal name.

A step-by-step walkthrough of business verification is in a separate guide (coming soon). To avoid interruptions, we recommend starting verification before taking your campaign live.

How Much Do ChatGPT Ads Cost? Budget Settings

Short answer: you set the spend, but the $100 daily budget the panel suggests is a high starting point for a small business. In the panel, the daily budget is entered in US dollars and works as an average: with a $100 daily budget, the maximum daily spend is shown as $200 and the maximum seven-day spend as $700.

The $20 and $50 rows are our own calculation based on the same rule the panel shows in its $100 example (at most 2x in one day, at most 7x over seven days). OpenAI's help page also states that daily spend will not exceed twice the selected budget and seven-day spend will not exceed seven times it. OpenAI recommends a maximum bid of $3 to $5 per click to start; if that range applies, a $20 daily budget buys roughly 4 to 6 clicks. The actual cost per click in Turkey is not yet clear.

ChatGPT Ads or Google Ads?

The two channels do not replace each other. In Google Ads, a person searches for something and you bid on the keyword; in ChatGPT, a person asks a question and the ad is matched to the context of the conversation. The measurement infrastructure is not equally mature either.

Our recommendation: if you have a Google Ads account that brings in customers today, do not pause it; open ChatGPT as a separate test with a small budget and compare the two channels using the same conversion definition.

7 Ready-to-Use Prompts for ChatGPT Ads (Copy and Paste)

The prompts below help you prepare ad copy, a landing page and a campaign draft before going live. They work in ChatGPT, Gemini or Claude. Fill in the fields in square brackets with your own information; for character limits, enter the number shown by the field in the panel.

You are an experienced digital marketing specialist.
My business: [business name], industry: [industry], city/region: [city or nationwide].
The product or service I sell: [product/service].
My target customer: [short description].
Write 20 realistic questions this customer might ask ChatGPT before buying.
Split the questions into three groups: 1) describing the problem, 2) comparing options, 3) ready to buy.
Next to each question, write in one sentence which group it belongs to and whether it is suitable for an ad, and why.
Separately flag questions that ask for health, financial or legal advice.

You are a conversion-focused ad copywriter.
Product/service: [product/service]. Its strongest concrete benefit: [benefit].
Proof: [e.g. 10 years of experience, free consultation, delivery in 2 days].
The ad will appear in ChatGPT below the answer for a person who asks: "[question]".
Write 5 different headlines and 5 different descriptions.
Rules: headline no longer than [headline limit in the panel] characters, description no longer than [description limit in the panel] characters.
Do not use superiority claims I cannot prove, such as "the best", "guaranteed" or "number one".
Write the character count next to each option.

Write 1 headline and 1 description for a ChatGPT ad for [product/service].
The reader is someone who asked "[question]". The headline must not exceed [limit] characters and the description must not exceed [limit] characters.
Do not use exaggerated or unprovable claims, and write in plain English.

You are a careful editor who knows the commercial advertising rules in Turkey.
Check the ad copy below.
Industry: [industry].
For each piece of copy, list: claims that need to be substantiated, expressions that could be misleading, missing details in price or discount information, and risky words specific to my industry.
Then write a safer version of each piece of copy.
This is not legal advice; mark any points you are unsure about as "ask an expert".
Copy:
[paste your ad copy here]

You are a conversion-focused web content strategist.
Our ChatGPT ad will be shown to people who ask "[question]". People who click will land on this page: [page topic].
Design the first screen of the landing page for this visitor:
1) A headline that directly answers the question,
2) a 2-sentence answer,
3) 3 points of proof,
4) a single call to action (e.g. get a quote, message us on WhatsApp).
Then suggest 5 section headings for the rest of the page.
Do not start with a generic company introduction; start with the visitor's question.

Prepare a measurement plan for a ChatGPT ad campaign.
My website: [website URL]. Landing page: [page path].
Campaign name: [campaign name]. Ad groups: [group 1], [group 2].
For each ad group, suggest utm_source, utm_medium, utm_campaign and utm_content values in lowercase with hyphens (use chatgpt for utm_source).
Then list, point by point, the 3 conversion events I should track in GA4 (e.g. form submission, phone click, WhatsApp click) and how to compare them.
Present the output as a table.

Below is the campaign draft the ad platform automatically created from my business details.
My goal: [e.g. getting quote requests from Istanbul]. My daily budget limit: $[amount].
Review the draft from the following angles and give a "change / keep" recommendation for each item:
- objective and location selection,
- need for excluded locations,
- platforms,
- budget (keep in mind the daily budget can reach 2x in one day and 7x over 7 days),
- fit of the headlines and descriptions with my brand voice,
- whether text customization should stay on.
Draft:
[write the panel settings here]

Pre-Launch Checklist

1. Budget: keep the daily budget at an amount you can comfortably cover even if it doubles in a single day.
2. Text customization: turn it off if your brand voice or sector rules are fixed; if you leave it on, regularly check the copy being shown.
3. Logo: in the URL field, enter the direct address of the logo image, not your website address, or upload the file.
4. Measurement: add UTM parameters to the ad link (e.g. utm_source=chatgpt, utm_medium=cpc) and test that conversion tracking works on your site. OpenAI also offers a Measurement Pixel and a Conversions API.
5. Landing page: the first screen of the page should answer the question from the conversation where the ad appears; it should not start with a generic company introduction.
6. Business verification: start verification to avoid interruptions in delivery.
7. Location: make sure the target and exclusion fields are correct.

Restricted Industries and Advertising Rules in Turkey

Not every industry can advertise on ChatGPT. According to OpenAI's ad policy, dating and sexual content, health claims, alcohol and drugs, gambling and political content are out of scope; healthcare services, financial services and legal services may be allowed through case-by-case manual review. According to OpenAI, the categories open without friction at launch are lifestyle and home products, local services, travel, digital products and education. If your industry is on this list, read the ad policy before creating a campaign.

The platform's permission does not remove the rules in Turkey. Article 61 of the Consumer Protection Law No. 6502 (6502 sayılı Tüketicinin Korunması Hakkında Kanun) requires commercial advertising to be truthful and honest; the details are in the Regulation on Commercial Advertising and Unfair Commercial Practices (Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği) and in the decisions of the Advertising Board (Reklam Kurulu). For healthcare organizations, the Regulation on Promotion and Information Activities in Health Services (Sağlık Hizmetlerinde Tanıtım ve Bilgilendirme Faaliyetleri Hakkında Yönetmelik), published on July 29, 2023, sets the limits of promotion regardless of the channel.

Frequently Asked Questions About Advertising on ChatGPT

ChatGPT ads are opening up as a new channel for businesses in Turkey, but the panel is still in Beta and basic questions such as the minimum budget, local cost per click and payment in Turkish lira are not yet clear. Start with a small daily budget, choose the text customization setting deliberately, set up measurement before the ads and prepare your landing page around the question in the conversation. At PNZ Medya, we provide ChatGPT ads setup and management services; we will keep adding what we learn from our own campaign to this article.