PNZ Medya
Service Documentation

E-Commerce Systems

We develop scalable and secure e-commerce software tailored to your business.

Why Custom E-Commerce?

E-commerce volume in Turkey breaks records every year, and 91% of digital shopping takes place on mobile devices. This growth means standard solutions offered by ready-made packages are insufficient for many businesses. Custom e-commerce software eliminates platform dependency, gives you ownership of the code, and lets you adapt the software to your business — not the other way around.

E-commerce ecosystem custom to your brand
Why Aren't Ready-Made Packages Enough?

In ready-made systems, adding features stays within the limits the platform allows. With custom software, you achieve unlimited scalability, full data ownership, and much higher conversion rates with business rules specific to your operation.

  • Full ownership of code and data — no platform dependency
  • Unlimited customization and scalability
  • Business rules and workflows specific to your operation
  • Seamless integration with existing ERP, CRM, and accounting systems
  • Security layers that can be tightened to your requirements

Solution Options

  • Shopify / WooCommerce — quick start and easy management
  • Custom e-commerce from scratch — complex business rules, multi-store, and full control
  • Headless commerce — API-first flexible architecture, multi-channel support
  • Marketplace integration — Trendyol, Hepsiburada, N11, Amazon TR
  • B2B e-commerce — wholesale, corporate pricing, approval workflows
Which Solution Is Right for You?

Ready platforms are ideal for small-scale starts. However, if you have high traffic, custom business models (subscription, design-to-order, etc.) or global targets, custom software becomes a strategic necessity.


Core Features

A modern e-commerce system is not just about listing products. We build a complete digital store that drives customers to purchase with AI-powered search, personalized user experience, and seamless payment flows.

  1. 1Advanced product catalog — variant management, multiple images, comparison, and detailed filtering
  2. 2Smart search — AI-powered search engine that corrects typos and recognizes synonyms
  3. 3Cart and one-step checkout — a payment process that doesn't tire the user, completed in a single step
  4. 4Stock and inventory management — real-time tracking of stock across different warehouses with automatic alerts
  5. 5Customer loyalty programs — point systems, personalized coupons, and subscription models
  6. 6Multi-language and currency — dynamic content management for brands looking to expand to global markets
TypeScript
// Ürün varyant ve stok yapısı
interface ProductVariant {
  sku: string;
  stock: number;
  attributes: Record<string, string>;
  images: string[];
  warehouses: {
    id: string;
    quantity: number;
    reserved: number;
  }[];
}
Multi-warehouse product variant model

Payment and Security

Payment systems are the heart of e-commerce. We ensure maximum payment security for your customers with PCI DSS v4.0 compliant standards, multi-factor authentication (MFA), and advanced encryption methods. We implement iyzico, PayTR, Stripe, and direct bank Virtual POS integrations with secure tokenization infrastructure.

  • 3D Secure 2.0 and PCI DSS v4.0 compliant payment infrastructure
  • iyzico, PayTR, Stripe, bank Virtual POS integrations
  • Installment payments, bank transfer/EFT, and cash on delivery options
  • "Buy Now Pay Later" (BNPL) systems support
  • Secure tokenization — sensitive card information is not stored on your servers
Zero Trust Security Architecture

WAF (Web Application Firewall), DDoS protection, SQL Injection and XSS prevention, SSL certificate, and secure session management are applied as standard. Attack surface is minimized with code-based validation and sanitization.


Mobile Experience and UX

  • Mobile-First design — design process starting from mobile devices
  • PWA support — app-like experience, offline access, and push notifications
  • Fast-loading images — lazy loading and next-gen formats (WebP, AVIF)
  • Easy navigation — thumb-friendly button placements and smooth transitions
  • Dark mode and accessibility standards (WCAG 2.1)
Conversion-Focused Design

We analyze user behavior with data and discover the highest-converting interfaces through A/B tests. With heatmap and session recording integration, every click turns into meaningful data.


SEO-Compatible Infrastructure

  • SSR (Server Side Rendering) — content rendered server-side and served ready for search engines
  • Schema markup (JSON-LD) — product price, stock status, and reviews appearing in rich results
  • Dynamic sitemap and robots.txt — rapid indexing of thousands of products
  • Readable URL structure — SEO-friendly slugs following category hierarchy
  • Core Web Vitals optimization — full compliance with LCP, FID, and CLS targets
Speed = Sales

Every 100ms improvement in page load speed measurably increases sales. With Redis caching, CDN, and image optimization, your site loads fast from everywhere.


Admin Panel and Reporting

A good e-commerce system should empower not only the customer but also your operations team. Our custom-built admin panels provide a fast, intuitive, and secure operational experience. With AI-powered analysis engines, you gain forward-looking insights from your historical data.

  1. 1One-click bulk product updates and stock management
  2. 2Advanced campaign engine — buy one get one free, cross-selling, cart discounts
  3. 3RBAC authorization — each staff member accesses only data within their permission scope
  4. 4Live support integration — instant responses to customer questions
  5. 5Detailed reporting — sales, product performance, cart abandonment rates, and customer behavior analysis
  6. 6AI insights — intelligent analysis that predicts which products will sell more
Data-Driven Decisions

Track critical data in real-time: how long it takes for a product to be added to cart, at which stage the user abandons. Discover invisible behaviors with heatmap and session recording integration.


Integrations

  • Marketplaces — stock, price, and order synchronization with Trendyol, Hepsiburada, N11, Amazon TR
  • Accounting software — Logo, Paraşüt, Mikro, and other ERP systems
  • Shipping and logistics — Aras, Yurtiçi, MNG, Sürat; automatic shipping labels and tracking numbers
  • CRM systems — customer relationship management and sales funnel tracking
  • Email and SMS — automatic order notifications, campaign announcements, and abandoned cart reminders
  • Payment providers — iyzico, PayTR, Stripe, and bank Virtual POS
Shipping Automation

Shipping labels are automatically generated the moment an order is placed, tracking numbers are instantly sent to the customer, and shipping status is tracked in real-time from the panel. Reduce your operational costs with smart route optimization.

Manage All Marketplaces from a Single Panel

Trendyol, Hepsiburada, N11, Amazon TR, and your own store — control all sales channels from a single admin panel. Stock, price, and order synchronization runs automatically.

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Development Process

  1. 1Analysis and Planning — target audience, business processes, and technical requirements are defined
  2. 2UI/UX Design — conversion-focused interface design based on user behavior
  3. 3Architecture Setup — database structure, API documentation, and security protocols
  4. 4Development — module-by-module progress with Agile sprints, regular demos and feedback
  5. 5Testing and Quality Assurance — comprehensive testing across devices, browsers, and under load; security scanning
  6. 6Go Live and Maintenance — smooth transition, monitoring, bug tracking, and continuous improvement

Launch Your E-Commerce Project

Get free consultation now for a scalable and secure e-commerce system tailored to your business needs. Let's analyze your business model and determine the best solution together.

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Frequently Asked Questions

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