UI & UX Design
We create designs that prioritize user experience.
UI and UX Difference
UX is the entirety of the user's interaction with the product: flow, information architecture, usability. UI is the visual layer: colors, buttons, typography. They work together; we develop designs compatible with Web Design and Corporate Identity.
Usability tests show: good UX can increase conversion rates by up to 200%. User-centered design helps you differentiate from competitors.
Our Working Method
We start with user interviews, personas, and user journey maps. We build the structure with site maps and wireframes.
- 1User interviews and persona creation
- 2Site map and information architecture
- 3Wireframe and low-fidelity prototype
- 4High-fidelity prototype and usability test
- 5Design system and component delivery
After design approval, we deliver Figma link, design tokens, and component specs to the development team.
Tools We Use
Figma is our primary design and prototype tool. We conduct workshops and brainstorming with Miro or FigJam.
- Figma — design and interactive prototype
- FigJam / Miro — workshops and brainstorming
- Design tokens — consistent color, typography, spacing
- Component library — reusable UI elements
Measurable Results
We measure design impact with metrics like task completion rate, time on task, error rate, and NPS. We provide A/B test recommendations.
Conversion-focused UI/UX
We increase conversion rates through iterative improvement. We take on standalone design or UX research-only projects.
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